标题: Keep its users on the SERP and answer their questions [打印本页] 作者: MimJannat89 时间: 2023-10-9 12:31 标题: Keep its users on the SERP and answer their questions
Look for (and create content for) keywords in combination with the place where your company is located. For example 'Lawyer Amsterdam' or 'Plumber Den Bosch'. Generate local citations . In other words: online listings of your company with associated contact and address details. And of course link building. Generate links on relevant external web pages. For example, if you are a plumber in Den Bosch, try to get a link in articles with titles like 'The best plumbers in Den Bosch.
Interested in learning more about local SEO Then read this excellent guide from Ahrefs full of tips and explanations. . The SERP is getting busier and busier Rand Fishkin of Moz warned photo editor us back in : the SERP is getting busier! Accept cookies In short, he says that Google tries to directly there. For example in the form of a featured snippet . And above that are of course one to four advertisements… Example of a full SERP page. Others are also seeing this trend.
For example, research from Jumpshot shows that more than % of all search queries do not result in a click. SEO trends: paid, organic and zero-click searches. The trend is clear: Google prefers to help its users by answering their questions directly on the SERP. With new developments, such as showing FAQ and answers under a result (see trend ), this trend is only expected to continue in . Fortunately, there are also ways to respond to this. In , the advice is to no longer focus on search questions that can be answered in one sentence.
