Is your niche predominantly
online or offline? Can you describe
the consumer's path to coming to
the laboratory? You can order tests on
the website. But you still need to come to
the offline laboratory. The
number of orders through
the website is gradually increasing, especially in big cities. Now
the online share reaches 30%. We invest a lot in SEO. According to SimilarWeb, in August Esculab was second in Google's ranking in
the laboratory services market.
For comparison, a year ago the site occupied
Buy Bulk SMS Service fourth position. At the same time, Eskulab is represented only in nine regions of Ukraine and Kyiv, in contrast to competitors who have a large geography. There is no such thing as too much investment online. Are you already planning
for the next “marketing” year? How will it differ from the previous one? We are currently collaborating with the creative agency Bickerstaff.734 and are developing a new brand identity.
You can already see how our social networks have changed. Over the next year, we will gradually introduce changes in the branches. Launched a health awareness campaign in October" Look Deep Within Yourself" to help Ukrainians understand themselves better. Subscribe to hot MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to monthly NEWS DIGEST Enter your E-mail The war changed us in this regard. If previously the plan was for at least a year.
